STRIVING FOR GREATNESS

OUR MISSION

 Since 1992, the 411 Brand has created, developed, and implemented youth programming for young people in the areas of education, entertainment, and athletics across the country. Our mission is to bridge the gap between successful individuals and young people striving for success.

Our programming is designed to be culturally relevant so that we can keep our finger on the pulse of what young people are interested in and how we could use our position to assist them with achieving their goals and dreams.

REGISTRATION OPEN FOR SUMMER 2024

Our goal is to provide an opportunity for young people that love the game of basketball an opportunity to really learn the game while having fun playing with friends. 

This 6 week program will give young athletes an opportunity to participate in  contests, 3v3 and 5v5 games as well as learn the fundamentals of the game. Each session will be under the supervision of USA Basketball licensed coaches. 

Activities you can work on together

The 411 Brand offer programs that are designed to teach the fundamentals of each offering as well as provide the necessary knowledge to transfer these skills to prepare for possible employment opportunities.

Discover NewAbilities

Our 411 Brand Programs are designed to give young people a safe, recreational, fun, productive space during non-school hours where they can engage in quality programming that will provide alternative learning opportunities.

Grow their Creative Confidence

Our 411 Brandâ„¢ Programs are designed to give young people a safe, recreational, fun, productive space during non-school hours where they can engage in quality programming that will provide alternative learning opportunities.

Building better futures today.